MEDIA ADVISORY FOR IMMEDIATE RELASE
Breaking Bad star, RJ Mitte & his kid sister, Lacianne Carriere, make Lemon Juice 4 Justice!
WHO: Celebrity activists of all ages join forces to celebrate National Lemon Juice Day on August 29, 2012! Celebrities and activists already participating in the campaign include world renowned artist, Shepard Fairey, actor RJ Mitte, filmmakers Melinda Esquibel and Melissa Balin, musicians Fresh Juice Party, and celebrity activist Q’orianka Kilcher.
WHAT: 8 year old Lacianne Carriaere hosts a Lemon-Aid Stand with her celebrity brother, RJ Mitte (star of hit show Breaking Bad and Executive Producer of the documentary, VANISHED: The Tara Calico Story) and celebrity friends; to benefit Alex’s Lemonade Stand and raise awareness for the #Justice4TaraCalico social media campaign. People from all around the world will be able to participate in this global Call To Action for Social Justice, by visiting the virtual lemon-aid stand through TenBux.com or TaraCalico.com or AlexsLemonade.Org to make a donation in the name of #Justice4TaraCalico.
WHEN: Wednesday, August 29, 2012 (#A29) is National Lemon Juice Day. Celebrate from wherever you are by visiting http://www.TaraCalico.com and making a donation. If you are in or around the Los Angeles area, you can visit the Justice4Tara Lemon-Aid Stand outside of the historic Los Angeles City Hall building in the park known as Solidarity Park, from Noon until 2:00 pm Pacific Standard Time or follow along via Live Stream at http://www.ustream.tv/user/StayOccupied where every donation will be given a social media “Shout-Out” to be shared by the internet community across all available social media platforms.
WHERE: Los Angeles Solidarity Park Outside the historic LA City Hall and virtually at http://www.TaraCalico.com and http://www.ustream.tv/user/StayOccupied.
WHY: For every ten dollar donation, RJ Mitte and celebrity friends will tweet and share a “shout-out” via various social media platforms, associating supporters and/or their brand with the righteous quest for Social Justice and Truth. Generations young and old will have an opportunity to express themselves, freely air their grievances for a good cause, and help to raise a global awareness to the constant pursuit of Justice For All.